TNT, the worth model of PLDT cellular wi-fi subsidiary Good Communications, Inc. (Good), has bagged a gold award for its viral SIM Registration video, “Mom,” on the prestigious AdFest 2024, touted as Asia’s most celebrated regional inventive pageant.
“Mom,” which is a part of a sequence of public service reminders encouraging subscribers to register their SIM, reveals a girl who’s struggling to show her id to her skeptical household as she spews out traces generally utilized by scammers.
The video, which TNT produced with GIGIL Philippines and Arcade Movie Manufacturing unit, bested over 200 entries from everywhere in the area within the Movie Craft – Script class of AdFest’s Lotus Awards.
“This prestigious award is a results of an enormous collaborative and artistic effort by our inside groups and company companions, who took to coronary heart TNT’s mission of offering ‘saya’ or enjoyable to subscribers even in conveying essential public service reminders,” stated Alex O. Caeg, Head of Good Client Wi-fi Enterprise.
“We additionally supply this recognition to our 34-million sturdy TNT subscribers, who comprise the Philippines’ greatest cellular model, and function our inspiration for arising with related companies and impactful campaigns,” Caeg added.
Launched in April 2023, TNT’s SIM Registration marketing campaign movies rapidly racked up over 100 million views throughout social media platforms, together with Fb, YouTube, TikTok, with viewers organically sharing them for being “inventive,” “humorous” and “unskippable.”
Inside simply 10 days because the movies dropped, over 7 million subscribers registered their SIM, proving the marketing campaign’s effectiveness.
TNT’s gold Lotus Award at Adfest 2024 provides to a string of native and worldwide recognitions for the viral SIM Registration marketing campaign movies, which incorporates being shortlisted on the New York Festivals 2023 Promoting Awards, successful Silver at Boomerang 2023 Awards, and bagging Crystal Awards at Korea’s MAD Stars 2023, amongst others.
TNT is powered by Good, which delivers the Philippines’ Greatest 5G Protection and Greatest 5G Availability, in accordance with impartial analytics agency Opensignal.
To know extra about TNT’s reasonably priced information, name, and textual content affords, go to tntph.com.
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Learn: 2024 How one can Register Your SIM Card within the Philippines